5 Things Nonprofits Should Know about Google’s Adwords Grants
Think about the last time that you “googled” something. Was it for a local service, restaurant, shopping item or current event? Google processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day. The power of reaching people when they are online and searching is strategically important to optimize. Especially for mission-driven nonprofits!
If you aren’t currently signed up for Google for Nonprofits you should be. Eligible 501 c3s receive awesome membership benefits including: G Suite (including gmail) and $10,000 (potentially!) in Adwords advertising every month.
Landing (pages) matter. Adwords Grants are best maximized when they meet your organizational goals and are strategically implemented with your website. Think about searching for “volunteer opportunities in Santa Barbara” you want people who click on your ad to be taken to a page with that in the headline.
Don’t limit your reach. Although your Adwords Grant is linked to your organizational website (you can’t drive traffic to a shoe store), you can apply for additional sites that are core to your mission to drive ad traffic. Think about your annual fundraiser or challenge site.
You aren't the biggest fish in the pond. With maximum bid limits you won’t outbid folks who are paying but since this is a grant you have the freedom to add as many relevant keywords, ads & campaigns as you have relevant landing content to share.
Help is out there. Depending on your own bandwidth and needs you can run an Adwords program in house. There is also support for getting set up or ongoing management. Talk to our team who have successfully managed accounts for nonprofits like Innovate You State & Junior League of San Francisco today!